The Roanoke Times & World News is in the Roanoke - Lynchburg, VA DMA. The Roanoke Times & World News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. The Roanoke Times & World News runs a special NASCAR section around race dates, which can be informative to many racing fans.